What to do when the Republican primary race is a mess, the polling data utterly confused and your show is taped a few hours before the Iowa caucus results come in? If you’re Stephen Colbert, you just go with the extraordinary, if agonizingly slow, good judgment of Megyn Shelly, the psychic snail. Of course, Megyn, faced with pictures of the candidates on cucumber podiums under the glare of flashlghts, chose . . . . no one.
Here’s Colbert doing what he does best in a clip from Comedy Central:
This is definitely the political diss of the week, if not the entire past month of the campaign season. Sometimes, the simplicity of being limited to 140 characters just makes something razor sharp. For those of you with a bit of philosophy in your diet, it is more or less the comedy version of “Occam’s razor” from the 14th-century English philosopher, theologian and Franciscan friar, William of Ockham. Go with the simple unless forced to do otherwise.
But I digress. Here is the tweet from the Ron Paul account to Huntsman the other night, tweeted, pulled back and then republished without comment (via Buzzfeed). Actually, no further comment is needed:
All I can say is – Ouch!
There’s been enough of a media circus around the Iowa caucuses and now we go off to New Hampshire. And as you know, money talks as the SuperPACs made clear. But another revealing set of statistics is the direct spending in media advertising per voter by each of the candidates:
- Texas Gov. Rick Perry spent the most per voter. $4.5 million on media for roughly 12,604 votes. That works out to be $357 per vote. No wonder he’s on his way back to the ranch in Texas.
- Ron Paul did well but his $2.7 million in media spending for 26,219 votes works out to be $102 per vote.
- Mitt Romney did significantly better in this regard since he gained almost 30,000 votes for his $1.47 million in media spending. That comes to $49 per vote. But Romney also benefited from the highest SuperPAC spending of all the candidates.
- Gingrich spent $1 million on media for 16,251 votes or $61 per vote.
- But Rick Santorum who surged late and ended only 8 votes shy of beating Romney comes in first for the smallest amount spent per voter. With only $21,980 spent on 29,908 votes he managed to do this for about 73 cents per vote. That’s why all eyes are on him now.
Note that the above numbers cover only traditional paid media and not the SuperPacs or new media spending (which would much more difficult to determine since much of it is largely “in house”). The paid media breakdown along with the Super PAC spending is charted over at Buzzfeed:
Paid Media Spending Breakdown