This could be a watershed year for television, the year when people began spending more time on their mobile phones instead of TV. From Business Insider:
Could this be the moment that television officially lost its spot as America’s favorite medium? A survey by InMobi, a mobile ad company, of 1,055 people asked how much time they spend interacting with all forms of media.
Users responded that they watched TV for 141 minutes a day. But they spent 144 minutes a day—26% of the nine hours they used various media—with their phones.
And of course, there’s an infographic with the details. Perhaps most interesting in terms of user habits is that apparently mobile advertising does not bother us nearly as much as traditional advertising on TV. You have to wonder if that’s just due to the newness of the device (we’re still very much in an adoptive phrase with mobile phones) or if it’s due to the way advertising is displayed on TV, generally monopolizing the entire screen in contrast to its subservient position on our phones.
On the other hand, television advertising has hardly caved in under the onslaught of iPhones and Androids. According to ATKearney, it actually grew 3% from 2006 to 2010. Corporations like taking over the screen but if mobile use continues its staggering growth that may change in the next few years.
But to the infographic:
