This could be a watershed year for television, the year when people began spending more time on their mobile phones instead of TV. From Business Insider:
Could this be the moment that television officially lost its spot as America’s favorite medium? A survey by InMobi, a mobile ad company, of 1,055 people asked how much time they spend interacting with all forms of media.
Users responded that they watched TV for 141 minutes a day. But they spent 144 minutes a day—26% of the nine hours they used various media—with their phones.
On the other hand, television advertising has hardly caved in under the onslaught of iPhones and Androids. According to ATKearney, it actually grew 3% from 2006 to 2010. Corporations like taking over the screen but if mobile use continues its staggering growth that may change in the next few years.
But to the infographic: