A quick reading of history reveals that politics has always been brutal and cutthroat (indeed, you have to laugh at those who refer to our “Founding Fathers” as if they were a unified and homogenous group) but video surely offers new ways of plunging a dagger into your opponent.
Politicalwire notes that a Democrat aligned super PAC bought ad time and ran a video of Romney speaking French as payback for the way Senator Kerry was portrayed back in the 2004 Presidential campaign.
Video is nearly ubiquitous with seemingly every moment recorded and, just as important, persistent and retrievable. Of course, it doesn’t help that Romney lives up to his reputation. The noose is waiting, Mitt: