Viktor Hertz is doing some fascinating work with corporate logos – redesigning them as an honest expression of what the companies are (at least partially) about. Inventive and fun to encounter, they stick with you, perhaps because they reveal something you already know, but just don’t associate with the actual logo. It’s as if the logo is turned against itself, becoming starkly honest instead of offering the illusion that underpins our relationship with the company.
Hertz is a graphic designer and artist from Uppsala, Sweden. Besides the current Honest Logo series, he has also done a set of alternative movie posters, rock posters and the like. More on his site at http://www.viktorhertz.com/50714/home